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ModelGems Studio / Street / Beauty / Colour
Street Signal
Varsity layers. Graphic liner. Wide denim. One cast, with a different kind of energy.
The creative brief
Street Signal
A world, considered.
- Direction
- Street / Beauty / Colour
- Cast
- Nia · Jay · Imani · Luca · Mei · Rafael · Eden · Arjun · Alma
- Application
- Campaign concepts, editorial series & brand storytelling
- Production
- Original in-house AI concept
Direct flash, concrete geometry and unapologetic colour bring the cast into a different visual language. Nia and Jay lead the story in varsity and utility layers, while the wider cast changes wardrobe, hair, makeup and mood.
The styling changes. The identity stays.
Braided updos, a high ponytail, graphic eye makeup, saturated tailoring, streetwear and textured knits show how the same fictional people can carry sharply different creative directions.
An original ModelGems editorial concept. All featured models are fictional adults, and every image is AI generated. No third-party brand campaign is implied.
An original ModelGems concept featuring fictional adult virtual models and AI-generated imagery.
Create a world with us ↗