MGMODEL GEMS

For Brands

Imagery built around your products.

Tell us what you make and where the images will go. We propose a scope and a quote, then create product and campaign images on a consistent virtual model, reviewed with you against your references.

Proposed scope and quote first. Nothing is charged through this website.

Imagery for what you make.

  • Fashion and apparel

    Catalog views for product pages and campaign images for launches, on one consistent model.

  • Jewelry and watches

    Pieces worn in context, from close crops to full looks, with scale and finish agreed up front.

  • Beauty and cosmetics

    Faces and looks built around your shades and packaging, for launches, product pages and social.

  • Footwear, bags and accessories

    Shoes, bags, hats, gloves and eyewear, styled into the look or shown as the hero.

  • Something else

    If it's worn, held or carried, ask. We assess feasibility from your references before we quote, and say so if we can't do it well.

How projects begin.

  1. Tell us about your product and intended use

    What it is, how many products, and where the images will appear.

  2. Share the references you have

    Whatever you have now. We tell you what else would help for your kind of product.

  3. Receive a proposed scope and quote

    Images, model, formats, revision rounds, usage and delivery date, agreed in writing before production.

  4. Review the output against your references

    Each image sits beside the reference it was made from. We correct within the agreed rounds, and anything we can't make faithfully is left out.

What you get.

Amara in a side profile and rear view on a plain grey background.
Product views Clean, consistent framing for product pages: front, side and back for clothing, closer crops for jewelry and beauty.
Amara / City / New rhythm / original fictional adult model
Campaign images The same model in a setting agreed with you.
Square crop of the campaign image.1:1
Portrait 4:5 crop of the campaign image.4:5
Ready to post Crops sized for product pages, social and marketplaces.

Amara, virtual model. Casting views in a plain outfit and a separate campaign look, in studio wardrobe.

What to send.

Start with what you have. These references help most for each kind of product, and we ask for anything missing before we quote.

Clothing

  • Front and back photos, laid flat or on a hanger
  • Close-ups of prints, labels, seams and hardware
  • Color reference and fabric
  • Sizes and measurements, if you have them

Jewelry and watches

  • Dimensions: length, width, diameter or case size
  • Metal, plating and finish
  • Stones and settings, photographed close
  • Engraving, hallmarks or other markings

Beauty and cosmetics

  • Packaging from every side, with its label text
  • Shade names and swatches
  • Finish: matte, satin, gloss or shimmer
  • Anything you can't claim about the product

Footwear and bags

  • Side, front, back, top and sole views
  • Hardware, stitching and logos, close up
  • Dimensions and materials
  • How the bag is carried or the shoe is worn

Anything else

  • What it is and how people use it
  • Clear photos from several angles
  • Where the images will go

What we check, by product.

An image is final when you approve it against your references.

We haven't produced every category yet. For jewelry, cosmetics, footwear and bags, we assess feasibility from your references before we quote and tell you plainly what is realistic.

Clothing
Color and wash
Compared with your color reference, agreed before production because screens vary.
Silhouette and proportions
Length, rise, leg width, sleeve length and cropping, against your photos and measurements.
Prints and graphics
Placement, scale and artwork compared with your close-ups.
Logos, labels and tags
Present where your product has them, absent where it does not. Nothing invented.
Pockets, seams and stitching
Number, shape and position, and any topstitching.
Hardware and fabric
Buttons, zippers and rivets; denim, knit or satin should read as what it is.
Jewelry and watches
Scale
Size on the body matched to the dimensions you give us.
Settings and stones
Count, cut, color and setting style, compared with close-ups.
Metal and finish
Color, polish and plating.
Engraving and markings
Shown only where they can be reproduced correctly. Otherwise they are left out, as agreed with you.
Logos, prints and packaging text
Spelling and placement
Compared with your artwork files and product photos.
Small text
If text can't be reproduced faithfully, the image is corrected or left out of the set.
Footwear and bags
Construction
Sole, panels, stitching and edges, compared with your views.
Proportions
Heel height, toe shape, strap length and bag size against the body.
Hardware
Buckles, clasps, zips and eyelets.
Makeup and skincare
Shade
Compared with your swatches under lighting agreed with you.
Coverage and finish
Matte, satin, gloss or shimmer, as your product describes it.
What images can't show
A generated look is styling. It is not evidence of how a product performs on skin.

Scope, revisions and usage.

Small, clearly scoped projects keep the work accurate and the cost predictable.

Agreed before production

  • Which products and how many images of each
  • Model, product views and campaign setting
  • Formats and crops
  • Number of revision rounds
  • Where and how long you can use the images
  • Delivery date

Good to know

  • Revisions are limited to the rounds in your quote. Changes beyond them are quoted separately.
  • Virtual images show how a product looks styled, not how clothing fits a real body or how a cosmetic performs.
  • Exclusive use of a model is not offered at this stage.
  • Prices are quoted per project. Nothing is charged through this website.
Kenji, a virtual model, in a denim jacket on a city street.
Kenji, virtual model, in a city portfolio look.

Our first pilot: clothing stores in downtown Los Angeles.

We are starting with a small group of independent clothing stores in downtown LA, where we already know store owners and can learn quickly what a useful image set looks like.

If you run a store there, mention it in your message. The pilot is a starting point, not a limit: brands elsewhere, and in other categories, are welcome to get in touch.

Questions brands ask.

Are the models real people?

No. Every ModelGems model is an original, fictional adult, and every image is AI-generated. Read our AI disclosure.

Which products can you work with?

Clothing, jewelry, watches, makeup and skincare, hats, shoes, bags, gloves, eyewear and other products shown on a person. We haven't produced every category yet, so we look at your product and references before we quote and tell you plainly if we can't do it well. Our cast are all adults.

Can you reproduce my product exactly?

We aim to show your product faithfully and check every image against your references, but we don't promise exact reproduction before we have seen it. Fine details such as engraving, small text, stone settings and makeup shades are the hardest, and we tell you what is realistic during scoping.

Can I keep the same model across products?

Yes. Keeping one model across your range is the point. Choose from the roster, or we suggest one. Other brands may work with the same model.

Do I need a photographer?

No. Clear photos in good light are usually enough for clothing. Jewelry, watches and cosmetics usually need sharper close-ups and dimensions. We tell you if anything is missing before work starts.

What does it cost?

Each project is quoted after we see your products and agree the scope. You decide before any work begins.

Where can I use the images?

Usage is agreed in writing for each project. See licensing.

Tell us about your project.

Who you are, what you make and what you would like to create. We reply by email with questions, or with a proposed scope and a quote. References and production details come after that.

Any product is welcome, including ones not shown on this site. Tell us what it is and where the images will go.

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